Off Page SEO

Off Page or Off Site SEO is the most important factor for ranking the pages of websites in the Google search results.

Simply the difference between on page and off page SEO is - 

On page SEO is the things you do on your site to get good search engine ranking
and
Off page SEO is things you do far away from your site on other websites and social media to promote your website.

Off page SEO mainly comes down to LINK building. Links from external websites that target your website for a particular resource or article.

Best definition from Neil Patel:

Off-page SEO simply tells Google what others think about your site.

The most important things adding to Off Page SEO are:

• Link Building – THE MOST IMPORTANT
• Social Media Marketing
• Social bookmarking

Important Note
The terms – external links, sitelinks, backlinks are all same. They help in LINK BUILDING.

An Overview difference in On Page and Off Page SEO

On Page - Off Page SEO Elements

Why LINK BUILDING is important?

Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful, fresh, or in-depth the page content might be.
 

So, is LINK BUILDING only important for Off Page SEO?

No, there are many things other that are also important when it comes to Off Page SEO.
Such as Trust on your site in Terms of Authority scores, SSL, Shares made on social networks mainly on Facebook, YouTube, Twitter and Google, your country of website, history, reputation, and many more.

Let’s understand some important ones above. 

1. Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Check Domain Authority Score at: https://moz.com/researchtools/ose/

2. Page Authority

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP).
Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
Check Page Authority Score at: https://moz.com/researchtools/ose/

3. SSL

SSL is Security Socket Layer used for providing security on the transactions performed on a website.
SSL uses encryption and decryption.


Now what is encryption and decryption?
Encryption is simply converting a simple language into a code language using some mathematical or other operations over it.

Example.


Reverse of encryption is decryption. Getting original message from encrypted message is decryption.

4. Shares on Social Media

This is sharing of your posts and articles on various social media networks mainly Facebook, Google+, Twitter and YouTube.
They do not add to link building, but are very important for OFF Page SEO.
But, Google+ sometimes considered in link building from some specific authorised profiles sharing the links.

5. Reputation

Reputation simply means how much the visitors and people around the internet trust your content.
Trust will help you to get visitors visit your site again and link in their posts and articles.
This will help you in building your backlinks for website.